Media Bridge One | Services
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Services

Digital Media Consultation

Not only is technology advancing rapidly, the how consumers prefer to use media is shifting equally fast. Charles Dickens said it well in A Tale of Two Cities, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair…”

Regardless of where you stand on the sea changes we currently face, one fact remains, change occurs when the risk of maintaining the current business model is greater than the risk of change.

We tend to see the media space as more vibrant than ever before with a myriad of opportunities in audience engagement, interactivity, new distribution channels and an ability to serve the advertisers and customers that make our business possible–with more accountability and levels of effectiveness.

While we promote common sense in maintaining the best of our legacy business practices, we strongly advocate for a parallel path of learning and executing on new strategies that address the exciting new media world that lies ahead.

Social Media Integration

Grasp of the obvious–social media has dramatically changed the way we communicate and engage with our audiences. Once upon a time, many believed that you should be everywhere online. We have come to believe that the new mantra should become “be where it matters most to our business”.

Social Media used to mean Facebook and Twitter. Now add Google+, LinkedIn, Foursquare, Yelp, Instagram and more. Photo and video social networks will continue to blossom due to their ability to do what social networks do best–see the world through someone else’s eyes ands make connections.

We help analyze your goals and audience, then establish strategies that target specific social media platforms.

Revenue Strategies

We are committed to the notion that if you grow a robust, engaged audience, you can maximize revenue with well trained digital and legacy professional sellers.
This is our favorite topic. We enthusiastically welcome the opportunity to engage in conversation with your management team on this topic. We’ve all heard the axiom about ‘stepping over legacy dollars to land digital dimes’. Some use this inferring that pursuing digital revenue can be a waste of time. If one only sees“digital dimes” in their future, they may be correct.

With all due respect, we could not disagree more. While keeping a keen eye on the ball of legacy revenue maintenance and growth, we believe and advocate a plan that scales a team that possess all required skill sets; legacy and digital. Any size media organization can start with a “specialist” that embraces digital as well as legacy. That scales to a full time digital specialist and subsequently scales to an integrated team of sellers that all “get it”.

The key is training and continuing education. We are prepared to work with your organization in establishing relevant digital media curriculum for training and working closely with your sales management and sellers including classroom and 4-legged sales calls.

Video

Most of us agree that television has become video, radio has become audio, newspaper is synonymous to online, etc. Today’s media company must now deliver content across multiple media delivery platforms.
Imagine a radio station or newspaper twenty years ago possessing the ability to leverage its content using video. Wow. We embrace the removal of the barriers between media verticals and advocate for the use of both professionally produced and user generated video content; depending on your specific situation.

We assist with establishing core strategy with considerations like target audience definition, determine video channels like You Tube, Vimeo,
internally managed, etc., type of content like entertainment, informative, product demonstrations, webinars, interviews, etc.,

promotion plans, monitor activity, create sharing strategies across social networks, etc.

We are acutely aware of the various tools and video technology platforms available and can assist with developing a plan that delivers to your needs and meets budget expectations.

Advertising

Simply stating that the world of opportunities in advertising has simply changed would be an enormous understatement and illustrate our acute and incredible grasp of the obvious. For the first time in history, digital advertising offers  an ability to be 100% accountable for results and ROI. No longer is measuring the effectiveness of ad spend mostly an educated guess.

We believe there is still significant value in traditional ad channels, we also believe that leveraging the power of new and digital ad platforms is now not just and option but instead–a necessity.

Digital Tools

The opportunities are now only limited by imagination. Current technologies  to deliver your marketing message, engage audience and customers, leverage granular targeting of ads, deliver low cost-high impact video messages, enhance search engine performance, ensure mobile performance of sites, execute powerful promotions and track all results with powerful analytics and data is now relatviely easy and cost effective.

Small & Medium Business Digital Marketing
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