Not only is technology advancing rapidly, the how consumers prefer to use media is shifting equally fast. Charles Dickens said it well in A Tale of Two Cities, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair…”
Regardless of where you stand on the sea changes we currently face, one fact remains, change occurs when the risk of maintaining the current business model is greater than the risk of change.
We tend to see the media space as more vibrant than ever before with a myriad of opportunities in audience engagement, interactivity, new distribution channels and an ability to serve the advertisers and customers that make our business possible–with more accountability and levels of effectiveness.
While we promote common sense in maintaining the best of our legacy business practices, we strongly advocate for a parallel path of learning and executing on new strategies that address the exciting new media world that lies ahead.